Study: Was Vicary right[...]?

Study: Was Vicary right[...]?

Studies

Priming subjects while watching a movie to buy a certain beer brand

Was Vicary right, and why should macromarketerscare? Is there systematic subliminal promotion?

Context:

–– A recreation of the famous study that made subliminal messages go viral in the 50s. ––

Back in 1957, James Vicary led a consulting company in the United States. He suddenly popped into the spotlight of the US-American public when he claimed to have successfully used subliminal messages to manipulate people's buying behavior in a cinema. During this time the US-American public

Was Vicary right, and why should macromarketerscare? Is there systematic subliminal promotion?

Context:

–– A recreation of the famous study that made subliminal messages go viral in the 50s. ––

Back in 1957, James Vicary led a consulting company in the United States. He suddenly popped into the spotlight of the US-American public when he claimed to have successfully used subliminal messages to manipulate people's buying behavior in a cinema. During this time the US-American public

Vahid Saadatmand Nahid Rejeh Majideh Heravi-Karimooi Sayed Davood Tadrisi Farid Zayeri Mojtaba Vaismoradi Melanie Jasper

Department of Nursing, Faculty of Nursing and Midwifery, Shahed University, Tehran, Iran

Methodology:

  • 60 Volunteers 18-65 Years (m/f)
  • Subjects are having mechanical ventilator support.
Goal: Evaluate stress reduction and anxiety when playing nature sounds to subjects.


Link

Results:
Applying nature-sounds decreased stress and anxiety levels significantly.

Mesauring methods: 

  • Systolic Blood Pressure: decreased
  • Diastolic Blood Pressure: decreased
  • Anxiety levels: decreased
  • Agitation levels: decreased



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